Announces Acquisition of RhinoFish Media

by Affiliate Manager
3 years ago

The award-winning affiliate program management agency, has acquired RhinoFish Media, a leading PPC management agency. RhinoFish Media provides premium outsourced, results-focused PPC management. is a subsidiary of The Performance Company, a performance based and results driven paid search marketing agency. As a full management agency, covers all aspects of developing, optimizing, and growing an affiliate program, as well as brand awareness, marketplace boost campaigns, and influencer campaigns.

RhinoFish Media and have a long history of working together, spanning over 16 years. In its infancy, RhinoFish Media specialized in affiliate marketing, and used that experience to create successful collaborations with OPM’s (outsourced program managers), specifically

Mike Nunez, CEO of The Performance Company: “We are extremely proud to offer the caliber of talent, service, and paid search knowledge that RhinoFish Media brings to our current clients. Of all the companies RhinoFish could have chosen, we’re honored they picked The Performance Company as their acquiring partner.  Our combined entity now provides both performance-based paid search and affiliate marketing, both of which are now powered by Pixeleze, our intelligent pixel container, and Loretta, our proprietary negative keyword technology.”

Patrick Grady, founder of RhinoFish Media: “RhinoFish Media has been a boutique performance-based PPC agency since it was born, but in a multi-channel online marketing world, this makes less and less sense over time.  Joining forces with an ethical, like-minded, performance-based agency, towards building a truly comprehensive digital agency, is the PERFECT fit for our future.

Pat has been named Senior Director of Paid Search and will use his 15+ years paid search experience to manage the ever-growing PPC team.


Founded in 2002, has become one of the leading experts in managing successful affiliate programs, winning the 2016 OPM/Agency of the Year at the Affiliate Summit Pinnacle Awards and the 2016 and 2017 Agency of the Year at AvantExpo. A subsidiary of The Performance Company, has proven its experience in successfully driving affiliate programs through all phases of management, including recruitment, activation, and optimization, as well as the management of brand awareness and influencer campaigns.

About RhinoFish Media

Founded in 2004 by Patrick Grady and co-owned with John Wagner and Sean Grady, RhinoFish Media provides award-winning PPC management services. Since its inception, RhinoFish Media has risen to acclaim in the industry, earning the 2013 Affiliate of the Year and the 2018 Affiliate Marketing Advocate at the Affiliate Summit Pinnacle Awards.