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Actionable Insights Podcast
Episode Seventeen: Education, Understanding, and Reward
Actionable Insights - March 26, 2024Episode Seventeen: Education, Understanding, and RewardUnlocking the Full Potential of Affiliate Partnerships.OverviewLisa Chaikin, Vice President of Marketing for Awin and ShareASale, joins Gen3 Marketing as a special guest on...
Episode Sixteen: P is for Performance
Actionable Insights - March 11, 2024Episode Sixteen: P is for PerformanceUnveiling Five Cutting Edge Strategies for Today’s Full Funnel PR.OverviewIn this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an...
Episode Fifteen: Game Changing Growth
Actionable Insights - March 05, 2024Episode Fifteen: Game Changing GrowthHow Amazon Brands Can Now Join Their DTC Peers to Benefit from Affiliate Publishers Relationships. OverviewIn this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing...
Episode Fourteen: All About the Partnerships
Actionable Insights - February 13, 2024Episode Fourteen: All About the ParnershipsThe Two-Way Street of Mutually Beneficial Relationships Driving Brand Success OverviewNikki Yorgiadis, Head of Gen3's Publisher Development team is the special guest for Episode 14....
Episode Thirteen: The Event of Events
Actionable Insights - November 30, 2023Episode Thirteen: The Event of EventsOverviewIn this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As...
Episode Twelve: Planning to Pivot – Proactive and Reactive Strategies for Maximizing Holiday 2023
Actionable Insights - November 22, 2023Episode Twelve: Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023OverviewIn this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined...
Blog
Google SGE, AI Overviews & SEO: What Can Brands Expect?
Learn about Google SGE and the impact it may have on your site's SEO. See how Google's generative AI can affect organic performance (and what to do about it).Last week, one of our clients asked us a great question about the AI results Google recently released to the...
High Performance and High Demand Report: 5 Key Findings
High Performance and High Demand Report:5 Key Findings Pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals. It looks at how well...
Affiliate vs. Sponsored: Which is Better for Your Blog?
As a blogger, monetizing your platform is a key consideration. Two popular methods for generating revenue are affiliate marketing and sponsored content.Both approaches offer unique benefits and considerations, making it essential to understand the differences and...
The Definitive Guide to Affiliate Compliance
In the ever-changing world of digital marketing, affiliate marketing or performance marketing is a strategy that has consistently stood out as a powerful and low-risk way to drive sales and expand a brand’s reach.When executed effectively, the affiliate channel can be...
12 Ways to Supercharge Your Coupon Marketing Strategy
Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...
What is Affiliate Marketing & How It Works
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...
Actionable Insights Newsletter
Actionable Insights Newsletter – March 2024 Edition
This month we are featuring the full-funnel joint power of Performance PR for driving inspiration and our partner Levanta for tracking commissionable affiliate sales on Amazon.According to our survey of 2,000 shoppers—mass media and popular online magazines, 62% are...
Actionable Insights Newsletter – February 2024 Edition
From inspiration to purchase, publishers of all types dominate the consumer journey. A diverse, customized publisher mix is the key to success. This month we're highlighting the importance of the full-funnel publisher mix and Gen3's publisher development team. We...
Actionable Insights Newsletter – January 2024 Edition
P is for Performance The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of the standout features of the three-day expo was the expert panel discussion featuring Gen3 Marketing’s Chief Growth Officer, Kerry Curran,...
Actionable Insights Newsletter – December 2023 Edition
Seasons Greetings from the Gen3 Team To our valued partners and friends, we express our heartfelt gratitude for all we have achieved together in 2023, and we look forward to celebrating continued partnerships and shared successes in 2024 and beyond. 2023 proved to...
Actionable Insights Newsletter – November 2023 Edition
It's not too late for your Q4 sales! This month we're sharing hard-hitting, full-funnel, impactful tactics that you can still activate to maximize your holiday sales. Affiliate marketers can pivot quickly, expanding existing programs, launching new publishers, or...
Actionable Insights Newsletter – October 2023 Edition
This month we're highlighting our affiliate marketing expertise for the financial services industry.Today, our FinServ clients are generating 30-60% of new customer acquisition through the affiliate strategies managed by Gen3. Read on to learn more.Affiliates dominate...
News
Gen3 Marketing Feature in Buy Now Pay Later Webinar
Nikki Yorgiadis joins the Performance Marketing Associations Webinar to discuss the rise of Buy Now Pay Later in AffiliateEarlier this month, Nikki Yorgiadis, Gen3 Marketing’s head of Publisher Development, participated in a guest panel for the Performance Marketing...
Perfect 10 for Gen3 Marketing as US Partnership Awards Shortlist is announced.
Gen3 Marketing is proud to announce our remarkable achievement of securing 10 nominations on this year’s US Partnership Awards shortlist.In March, as the affiliate marketing calendar progresses, the award season begins to gain momentum. Gen3 Marketing has received...
Gen3 Marketing Shines at Affiliate Summit West 2024
The annual conference, renowned as the largest performance marketing event, sets the tone for the affiliate marketing calendar, and this year was no exception.The Gen3 Marketing team kicked off the year with a bang, at the Affiliate Summit West in Las Vegas. One of...
PareshConnect by Gen3 Marketing
We are thrilled to announce the much-anticipated return of Gen3's renowned networking event, PareshConnect, to kick off 2024 at the largest performance marketing conference, Affiliate Summit West, in Las Vegas!Reflecting on the success of 2023, PareshConnect marked...
Gen3 Marketing among Digital Commerce 360’s Leading Vendor Report for 8th Consecutive Year
For the eighth consecutive year, Gen3 Marketing is delighted to announce its inclusion among the top vendors in the affiliate marketing category in the Digital Commerce 360 2024 Leading Vendors Report. Formerly recognized as Internet Retailer, Digital Commerce 360...
Gen3 Marketing & CJU23
The team is thrilled to announce our upcoming participation at CJU23, set to take place in the beautiful city of Santa Barbara. As we eagerly anticipate this two-day event, we are excited to share details about our team members who will be attending and highlight a...
White Papers
High Performance and High Demand – Affiliate Marketing Research
Affiliate Program Health Check
How Financial Companies Can Acquire the Customers They Really Want
Incrementality: The Holy Grail of Affiliate Marketing
Compliance Got You Down? Leave It to Us.
How to Succeed in Affiliate Marketing When Your Competition Has Deeper Pockets
Interested in leveraging Gen3 Marketing?
Contact us today to see what we can do for your bottom line.
