Specialized targeting methods can increase conversions, applications, and approvals. As an experienced digital marketing and affiliate agency, here are some of our favorite tactics.There’s a common misperception that affiliate programs lack the targeting capabilities...
The world of search engine optimization (SEO) isn’t black and white – well, then again…The terms “white hat SEO” and “black hat SEO” refer to two distinct approaches to ranking websites in search engines. While these terms might sound like something from a spy movie,...
What are the different types of digital media, and which deserves the biggest portion of your marketing budget?Digital marketing strategies come with a lot of lingo, making it tough to choose the right approach to drive revenue. Three key types of digital media lead...
Choosing the right affiliate network is critical to the success of any affiliate marketing program. It can be a daunting task, but this guide will put you on the path to picking the best for your brand.With so many options, brands often find the affiliate network...
Although the affiliate channel is well established, some people still question its legitimacy. Here’s what to watch for if this is your brand’s first foray into the affiliate space.Affiliate marketing has come a long way from basic referral links. Today, the channel...
We cover our general approach to 404 errors and explore some often-overlooked strategies when working to address them.Occasionally, our SEO clients find the “404 Not Found” URLs reported in crawls and Google Search Console alarming. As a full-service SEO agency, we...
Follow this affiliate program checklist to learn what goes into keeping the best programs optimized.In the digital marketing landscape, affiliate programs have become a cornerstone for driving sales and expanding brand reach. Affiliate marketing is a game-changer in...
Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority?Should brands optimize for AI-generated results, or do existing SEO best practices remain a priority? A long-time client recently had some great questions for our SEO...
Learn more about this new FTC rule and get expert insights on how publishers and affiliate marketers can ensure compliance.In August 2024, the Federal Trade Commission (FTC) introduced new guidelines aimed at curbing the rampant issue of fake reviews in digital...
Discover how Performance PR transcends traditional public relations strategy. See award-winning case studies and learn how to tell if PPR can help your brand.Hello there! I’m Yesica Lepe, Director of Content Partnerships and a foundational force behind the Performance...
Learn about Google SGE and the impact it may have on your site's SEO. See how Google's generative AI can affect organic performance (and what to do about it).Last week, one of our clients asked us a great question about the AI results Google recently released to the...
High Performance and High Demand Report:5 Key Findings Pioneering new research from Gen3 Marketing explores North American consumer behavior, including where shoppers look for information, the sources they trust, and the importance of deals. It looks at how well...
As a blogger, monetizing your platform is a key consideration. Two popular methods for generating revenue are affiliate marketing and sponsored content.Both approaches offer unique benefits and considerations, making it essential to understand the differences and...
In the ever-changing world of digital marketing, affiliate marketing or performance marketing is a strategy that has consistently stood out as a powerful and low-risk way to drive sales and expand a brand’s reach.When executed effectively, the affiliate channel can be...
Coupon marketing is an excellent way to drive conversions for your business. In this guide, we walk you through how to build a successful coupon marketing strategy.In today's competitive market, consumer attention is the coveted prize. While coupons have emerged as a...
Is it worth the hype? In short: Yes! Learn what affiliate marketing is, how it works, and how you can get started with affiliate marketing in your business.You have a great product. A really great product. But the unfortunate truth is that simply having a great...
Learn about several affiliate marketing strategies that successfully guide buyers to your business, providing you with long-term sales and sustainable ROI. In the dynamic world of digital marketing, finding a strategy that truly pays off is like striking gold —and...
Ready to use influencer marketing to its fullest potential? In this guide, we’ll walk you through how to create a solid influencer marketing marketing strategy.Influencer marketing has been steadily growing in popularity and is now an essential part of digital...